Prosper, highlighted earlier here on Payments News when they "soft launched" their web site, officially launched today calling themselves America's first people-to-people lending marketplace and comparing Prosper's approach to lending to that of eBay - a marketplace.
"Until now, financial institutions have controlled who is able to obtain credit and the rates people pay," said Chris Larsen, Chief Executive Officer and co-founder of Prosper. "Over time, this one-sided control has bred inefficiencies and excessive margins -- leading to higher rates for borrowers, and restricting people who have money to lend from entering and generating income from this vital and lucrative market."
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